Houston is buzzing with holiday lights, pop-up markets, and the irresistible scent of cocoa and
cinnamon in the air. While many homeowners hit “pause” on selling during fall and winter
keeping your house on the market now can actually be a savvy move. Here’s why listing through
the holidays can help your home stand out and attract buyers.

1. Because a home can’t sell itself.
   Yes, this might seem painfully obvious—but sometimes we all need a reminder: If it’s not
   listed, it’s invisible to buyers. And invisible homes… don’t sell.
2. Less competition = more attention.
   Many sellers hit pause during the holidays, which means your listing becomes the star of
   the show. Buyers scrolling online or cruising Houston streets will notice yours first—and
   that spotlight can make a big difference!
3. Holiday buyers aren’t messing around!
   The folks touring homes in December aren’t just casually browsing—they’re motivated,
   serious, and ready to move forward when they find the right fit.
4. Timing works for families.
   With kids on school break and a little extra breathing room in their schedules, parents
   actually have time to hunt for a new home. Add in holiday hosting that makes them
   realize they need more space, and your home could be the one that catches their eye
   first!
5. Seasonal charm sells.
   A tasteful wreath, soft string lights, or a cozy table display can transform your home into
   a warm, inviting scene straight out of a holiday card. Subtle seasonal touches can do
   wonders to help buyers emotionally connect with your space.
6. The season allows for thoughtful strategy upgrades.
   The season gives you extra time to polish, tweak, and refresh—whether it’s staging,
   small repairs, or a quick paint update—so your home feels irresistible to buyers!
7. Quick closings aren’t just a myth.
   December can be surprisingly efficient for those ready to act. With fewer buyers in the
   mix, serious offers can translate into a smoother, faster closing.
8. Winter light + cozy interiors = stunning photos.
   Golden Houston sunsets, flickering fireplaces, and tastefully decorated rooms make
   online listings pop. Buyers scrolling endlessly are more likely to stop when a home looks
   warm, inviting, and move-in ready.
9. Momentum matters.
   Keeping your home active during the holidays maintains visibility. Wait until spring, and
   you might be starting from scratch while other homes have already captured buyer
   attention.

The holidays don’t have to mean “slow season” for sellers. With the right mix of charm, strategy,
and a little Houston holiday magic, your home can attract serious buyers, stand out in the
market, and be ready for the season’s most motivated buyers.

Don’t wait for spring—let’s make your home the one buyers can’t stop noticing. Reach out to me
today and let’s get started!

Until Next Time,
Dee Dee Guggenheim Howes

Sources:
“6 Reasons Not to Take Your Home Off the Market for the Holidays” — Realtor.com (link)
“Are Thanksgiving Open Houses Worth the Hassle?” — Forbes/Trulia (link)
“5 Surprisingly Smart Reasons to Buy a Home During the Holidays” — HAR.com (link)