Artificial intelligence (AI) is a significant topic of conversation today. People are asking important questions: What is it? Is using AI ethical? What are the environmental impacts of AI? How is AI being used? Is AI safe? The answers to these questions are still part of an ongoing national conversation. Last week, we explored the impact of artificial intelligence on the real estate market.
Today, we are going to focus specifically on how AI is being used in real estate and on the policies the government and National Association of Realtors (NAR) are putting in place to guide that use. One way AI has entered real estate is through generative AI. Realtors use generative AI to automate tasks such as drafting listing descriptions, conducting property searches, and creating marketing content. Another important AI tool is predictive analytics. This function leverages historical data to forecast trends, evaluate property values, analyze market conditions, and identify investment opportunities. In this way, AI empowers realtors to help consumers make more informed decisions, mitigate risk, and optimize their strategies.
Computer vision is also enhancing customer service. This AI tool analyzes property images and videos, identifies key features, and extracts relevant details to give potential buyers a more comprehensive and interactive view of properties. Marketing remains one of the more evolving areas of AI use, but across all applications, the primary goal is clear: operational efficiency that strengthens service.
The current challenge surrounding AI in real estate is the lack of standardized policies and guidelines. Congress must continue supporting the development and responsible use of AI by establishing clear national standards for transparency, fairness, data privacy, and copyright protection. Currently, AI risks stem from inconsistent state laws, potential biases in fair housing data, privacy concerns, and unclear rules around disclosure and accountability.
Encouragingly, the government has been working toward greater standardization. In 2025, the Trump Administration released a 2025 AI Action Plan focused on three primary goals: removing regulatory barriers, accelerating AI infrastructure, and promoting U.S. leadership in global AI markets. It is clear that America is embracing artificial intelligence, and now the focus must shift toward setting thoughtful boundaries. As these initiatives move forward, the White House Office of Science and Technology Policy is requesting information and public comment on guidelines for AI adoption and innovation. NAR has advocated for a balanced approach to AI development—one that is safe, ethical, and effective. As of today, six AI-related acts have been introduced and are awaiting Senate consideration:
Sandbox Act: Allows AI developers to test new technologies under reduced regulatory constraints.
CREATE AI Act: Establishes a national AI research resource center.
NO FAKES Act: Prohibits the unauthorized use of a person’s voice or likeness through AI.
AI Accountability and Personal Data Protection Act: Restricts business use of personal and copyrighted data in AI models.
Transparency and Responsibility for Artificial Intelligence Networks (TRAIN) Act: Increases transparency regarding the use of copyrighted work in AI model training.
AI LEAD Act: Classifies certain AI systems as products and extends product liability standards to developers.
Although the government is still developing national guidelines for AI use, NAR continues to leverage AI and technology to enhance, rather than replace, trusted human expertise in real estate transactions. NAR’s policy states: “NAR supports responsible AI use in real estate, with standards that protect consumers, ensure fairness, safeguard data and copyrights, and promote transparency, innovation, and accountability.”
The future of AI is widely discussed and carefully debated, yet it is full of opportunity. As AI continues to evolve, so will we—responsibly, strategically, and together.
Until next time,
Dee Dee Guggenheim Howes
Source: http://nar.realtor/artificial-intelligence-real-estate