You don’t sell a multi-million dollar home, you let someone fall in love with it. The slow-motion
gate opening, the light reflecting off the marble, the sound of footsteps echoing down a 20-foot
hallway—each detail is highlighted in motion. Most listings flood you with countless photos
from every angle, but none capture the soul of a home. With increased inventory and longer days
on market, in the 2025 Houston buyer’s market, you need something to make your house stand
out, to show buyers why they should buy your house at full price or even above. To do that, you
must take advantage of social media videos. Only 9% of real estate agents create social media
videos for a listing, but 92% of these agents see a positive return on investment. Social media
opens the door, and video brings the buyers inside.
I have three spectacular architectural masterpieces in Memorial and River Oaks. The first, by
Levant Luxury Homes, is an architectural marvel that combines striking new construction with
cinematic quality, and I have to capture and share it. 9010 Memorial Drive, listed at $10.5
million, sits on over an acre of land and feels like a private resort you’ll never want to leave.
Sleek and sculptural, this home moves with the light and was made for dynamic video
transitions.

Another $10 million home, 220 Merrie Way, feels like a dream. Every detail in this
entertainment haven speaks to impeccable craftsmanship and thoughtful design, perfect for
showcasing through video.
And head down to the iconic River Oaks Boulevard to discover 2307 River Oaks Boulevard,
where timeless European architecture and lush gardens blend seamlessly with modern interiors by Dennis Brackeen Design. In today’s market, social media videos are how you turn “just
listed” into “in demand.”

● Click here to see 9010 Memorial Drive
● Click here to see 220 Merrie Way
● Click here to see 2307 River Oaks Boulevard

In a sea of endless scrolling, these cinematic videos stop buyers in their tracks, turning passive
viewers into engaged prospects. These top-notch videos cause viewers to pause and imagine
what life could be like there. Also, social media algorithms favor videos, viewers share them,
and clients trust them. For luxury homes, video is proof of quality. Photos can hide many things,
but videos display everything beautifully.

Filming a video is a time-consuming process. These social media promotions aren’t simply
created by pressing the “post” button. Instead, they require days of storyboarding, filming, and
editing. Not to mention, if these homes are to be showcased during day and night, it requires
double the filming and editing. Thankfully, I have a team of videographers and editors with
whom I can share the load. Our efforts are rewarded as these videos allow the listings to receive
403% more inquiries and sell 31% faster than homes without video tours.

But buyers don’t simply buy the home; they buy the guide. It is important that I take the time to
film and guide the buyers through the video. With me on camera, it shows buyers that I’m
trustworthy, credible, and can make the home seem a little more personal. To a client, I’m not

simply the person selling them a home; I’m their lifestyle curator. I need to be seen in these
videos to model what their everyday life could look like.

These homes aren’t waiting—they’re ready to be seen, heard, and felt. Video is how we sell
emotion; emotion is how you sell luxury. If you are ready to buy or sell a home, I’m your best
choice for Houston Real Estate.

Until next time,
Dee Dee Guggenheim Howes

Source: https://resimpli.com/blog/real-estate-video-statistics/